Friday, June 1, 2012
The First Social Media Projects in China on Climate Change
12:46 pm cst
The First Social Media Projects in China on Climate
This term I taught
a Strategic HRM course at SHUFE. The course is basically about what is wrong with traditional HRM, why it doesn't work and
how strategy execution methodology can guide HRM to support the organizational strategy.
Students worked in teams
to clarify their mission, objectives, action plan and to take action, observe results and adjust as the semester progressed.
They usually reported weekly with me picking out what emerged each week as a "best practice". Most of the teams
then immediately began incorporating that into their presentation.
I encouraged all the groups to "collaborate
across borders", which was new for them, and many of the teams did this, helping each other in all sorts of ways, AND
learning from each other.
I designed it this way for them to have an experience of what it might be like conducting
a strategic initiative in a real organization, rather than a temporary one, which was our course.
The high level
project purpose for each team was to use social media to increase awareness of climate change and to attempt to influence
consumer behavior. There were two stated constraints:
> Don't have any secret meetings behind closed doors to organize
> Support/enable China's 12th Five Year Plan.
The students did an amazing amount of work and
produced some incredible video's, so far beyond my expectations it is indescribable, but can be viewed.
above is one of the videos, quite touching, of course, for me. It presents an overview of all 9 projects, with comments by
the PM2.5 team. Their content video on PM2.5 has been blocked in China, it seems, but they managed to post it on youtube:
http://www.youtube.com/watch?v=iwpEH0Ksivg&feature=endscreen&NR=1 . I'm not aware of any of the other video's
being blocked, but I haven't checked them all yet.
I was also blown away by the different groups' creative design
of logo's, T-shirts, metro card stickers, and posters. They just did an incredible job!
I will share more info
on this as time permits. What absolutely gladdens my heart was the degree of commitment, creativity, ingenuity, innovation
and collaboration these students demonstrated. This showed me what can be done with authentic engagement, commitment and team
spirit. I told them, "You have given me HOPE!"
Thursday, April 19, 2012
Climate Change Response: Strategic Framework [Part 2b – FOCUSED ACTION – Converting Critical issues and Strategic Objectives
into Constructive Action]
3:05 pm cst
Climate Change Response: A Strategic Framework that Enables
Alignment, Focused Action & Collective Learning
The first article in this series
introduced a strategic framework for responding to climate change [see blog post March 16, 2012]. Part 1 introduced
the Strategic Framework and addressed Stage 1 – Clarifying What’s Important. This article included multiple strategy maps for responding to climate change by clarifying five levels for possible
focus: L1 global, L2 regional or national, L3 organizational, L4 urban or city, and L5 individual. Strategy maps are one-page
graphic illustrations of what’s important, expressed as areas of critical interest that can be further specified as
strategic objectives. Part 1 provided inks to strategy maps that include directional objectives for resilience, sustainability
and well-being. If you have not already done so, it will be useful to read that article first, to better understand
the information provided below that refers to Focused Action, because Clarifying What’s
Important precedes Focused Action when using a systematic
process to begin moving positively toward critical strategic objectives.
The second article in this series addressed the climate debate and why there is
a need for action, plus some information on my background. See article dated Saturday March 24, 2012 and titled: Climate
Change Response: Strategic Framework [Part 2a – What about the Climate Debate? & Why Is There a Need for Action?]
The third article
[Part 2b] is presented immediately below --ib
2b: FOCUSED ACTION – Converting Critical Issues & Strategic Objectives into Constructive Action
How does the strategy execution process convert strategic objectives into constructive action?
There are multiple approaches to taking FOCUSED
ACTION as a constructive response to climate change. The approach we recommend is based on a well defined
and practically useful methodology for strategy execution. This
sophisticated and effective approach to strategy execution has been used successfully in many parts of the world, mostly by
commercial organizations, but also by governments and NGOs. It is in widespread use in China, especially among the best managed
companies, conglomerates and SOEs.
is an established, practical and teachable methodology for managing complex systems. The methodology makes use of strategy management tools, such as strategy maps and balanced scorecards,
in a process that is designed to achieve strategic objectives. The strategy management process includes periodic review of
results, as well as linkages to budgeting, human resources, and to overall governance of any organization or complex system.
What is a strategic initiative?
The primary management tool for transforming a critical objective into action
is a strategic initiative. A strategic initiative is
usually organized as a project with a beginning and an end. The project [strategic initiative] is often resourced with people,
time, money, equipment, office space, etc. It is important to note that each strategic initiative is organized separately
from the various functional units or departments in an organization. Strategic initiatives often include representatives [team
members] who are selected from different functional units. This enables people who have varied but relevant experience and
knowledge to share their multiple points of view about a particular objective. This discussion includes consideration of what
might be preventing progress and how might the barriers or friction points be overcome.
What happens after a strategic initiative is initially organized?
When a strategic initiative is initially organized, the project team members start
their work. This often begins with an attempt to understand the important issues and factors that are influencing
achievement of the objective or the lack of progress. The project team members do this through discussion among themselves,
as well as engaging in additional information gathering through interview and research. One or more members of the project
team for the initiative may make site visits to other locations to observe how the objective is being addressed elsewhere.
If so, knowledgeable experts at that location will often be interviewed to help the project team better understand
the dynamics that are enabling progress toward that objective at that location.
What happens after the initial information gathering and research by the project
After gathering information to understand the
important factors influencing the objective within their own organization or system and possibly learning from other organizations
what they have done to achieve similar objectives, the project team shifts into a brainstorming mode.
They begin discussing ideas about what actions might be most effective in accelerating progress toward the objective.
What happens after the brainstorming discussion?
The brainstorming discussion leads into a decision
making and planning process that fits well into a project management framework. This includes identifying the important
benefits to be achieved, the timeline for action, and a proposed budget,
if one has not already been set up. Responsibilities for action are identified by a simple formula: WHO
will do WHAT by WHEN?
After decisions are made and actions planned, how is the strategic initiative
This is the critical point where a strategic
objective is converted into ACTION. Managing the strategic initiative involves taking the action steps that have been planned,
subject to adjustments based on results that have been obtained thus far. Milestones are
useful markers for what has been achieved by when, as a check on progress. Results are reported back to the entire project
team on a periodic basis. Project teams meet as frequently as is necessary to maintain movement in the desired direction in
an effort to reach the milestones that have been defined. [Note: This part of the strategy execution process is critically
important and will be dealt with in greater detail in a subsequent article –ib]
In most organizational or system structures, the project team usually reports
back to an oversight and coordinating committee, sometimes called a Governance Committee. The reports include information
about the extent to which the project [strategic initiative] is “on time”, “on budget”, and “on
benefit”. Difficulties in meeting time, budget and benefit targets and expectations are discussed further
using an approach that might be called management by exception [MBE].
What about root cause analysis?
MBE involves further brainstorming discussion in an effort to identify root causes of
problems. There is a separate management literature around root cause analysis. One way to keep it simple is
to ask a number of WHY questions about a problem that is interfering with or slowing down progress.
Previous research and anecdotal reports suggest that asking “Why?” five times [more or less] can usually uncover
a root cause that can be addressed with greater focus, time and energy for improved results. This is well known and understood
by experienced project managers. Project teams and team leaders who are less experienced can still be effective if they persist
in their discussion, analysis, decision making, planning and subsequent action. This action learning will
be discussed later in a subsequent article.
internal discussions among project team members, for a well functioning group, there usually emerges a general consensus about
the root causes of problems that have been preventing achievement of the objective. Understanding these root causes is an
important aspect of the project team’s work. This diagnosis of root causes will often enable more effective solutions
to be planned and then executed.
the solution for dramatic improvements in progress toward an objective is primarily technical. It is often true, however,
that the project team becomes aware there are important intangible variables that are interfering with progress.
Reducing or eliminating these intangible barriers to progress will almost always involve multiple parts of the organization
or involve multiple components within a complex system.
What are the recommended areas for objective setting in response to climate change?
Review of more than 2,500 articles indicates a fairly consistent set of areas
for setting objectives. If you examine the strategy maps referenced in the first article in this series [see
article dated March 16, 2012]. The one page templates from that article are repeated here to clarify
suggested directional objectives for consideration. You
can view and download these templates at the links below:
Level 1: Global
– a simplified strategy map template for global sustainability, with China’s particular circumstances
in mind. This was originally presented in a 2 article series in Cost Management. www.globalisr.com/sitebuildercontent/sitebuilderfiles/globalsustainabilitystrategymap2008.pdf
2009 – a more detailed strategy map template for global sustainability that could
also be applied to a region or country. www.globalisr.com/sitebuildercontent/sitebuilderfiles/globalsustainabilitystrategymap2008.pdf
Level 2: Region or Country [see Level 1 strategy maps above]
Level 3: Organization or Network
2011 - a generic template for organizations, as a starting point
4: City or Community
2010 – a generic strategy map template for
resilient sustainability, with China’s typical urban environment in mind www.globalisr.com/sitebuildercontent/sitebuilderfiles/L4urbanstrategymapforlowcarbon.pdf
2011 – a specific example of a strategy map developed for a medium sized Canadian city after
reviewing the summary of their strategic planning documents. www.globalisr.com/sitebuildercontent/sitebuilderfiles/L4-CityStrategyMapForWellBeing2011.pdf
Level 5: Individual or Family - One or more future blog posts will be devoted to this topic.
These maps illustrate
a variety of intangible variables that have been identified, such as policy adjustments, education & training, sharing
of best practices, adjustments to the planning process, analysis of critical risks, development of resilience strategies,
etc. It is important to recognize that each of these intangible variables can be decomposed further into subsidiary objectives
that are worthy of focused action.
that climate change is a result of many different variables interacting in particular ways, with GHGs [greenhouse gases] being
the more obvious “cause” of the climate change. A five-year review of the literature covering thousands of published
articles revealed that intangible variables must be more effectively addressed if we are to accelerate our progress in responding
to climate change. When we ask, “Why haven’t we made more progress in responding to climate change?” the
answer involves a complex combination of many different variables, most of which are intangible.
The central issue with intangible variables is their misalignment with
what is needed to establish positive movement in the desired direction. The strategy execution methodology described at www.globalisr.com
is the recommended approach for establishing alignment across all critical objective areas, with special reference to the
Send comments, questions & suggestions to Dr.
Irv Beiman at firstname.lastname@example.org
Climate Change Response: Strategic Framework [Part 2b – FOCUSED ACTION – Converting Critical issues and Strategic Objectives
into Constructive Action]
4:43 pm cst
Change Response: A Strategic Framework that Enables Alignment, Focused Action & Collective Learning [Part
The first article in this series introduced a strategic framework for responding
to climate change [see blog post March 16, 2012]. Part 1 introduced the Strategic Framework and addressed
Stage 1 – Clarifying What’s Important. This article included multiple strategy
maps for responding to climate change by clarifying five levels for possible focus: L1 global, L2 regional
or national, L3 organizational, L4 urban or city, and L5 individual. Strategy maps are one-page graphic illustrations of what’s
important, expressed as areas of critical interest that can be further specified as strategic objectives. Part 1 provided
inks to strategy maps that include directional objectives for resilience, sustainability and well-being. If
you have not already done so, it will be useful to read that article first, to better understand the information provided
below that refers to Focused Action, because Clarifying What’s Important
precedes Focused Action when using a systematic process to successfully
begin moving positively toward critical strategic objectives. --ib
What about the “climate debate”?
Before considering how using Strategy Maps
within the Strategic Framework enables Focused
Action, let’s first consider why there may be a large percentage of the populations who do not understand
why there is a need for action. One of the obvious reasons for this has been the “climate debate” as it has been
reported by the print and visual news media. While there may be many who do not yet realize or accept it, we are past the
debate stage on climate change. Way past it. It is a waste of time, breath and energy to engage in debate about whether climate
is changing. The debate is over among the top 120 business leaders. Even the CIA is paying attention to climate change, for national security reasons. There is no debate about climate change in China. Because of their recognition of climate
change by the top leadership of China, Premier Wenjia Bao began talking publicly about “balancing economic
development and environmental sustainability” in the summer of 2007. He has continued to do so since then. China’s
central government and the Chinese Academy of Sciences know the climate is changing in dangerous ways.
Sitting here in Shanghai for almost
20 years, looking from the outside back to the US I have wondered for the past few years, “Why is there all this disagreement
about climate change in the US?” I heard rumors about this or that group influencing the media reporting on the climate.
Then I found a story about an investigative study by the International Consortium of Investigative Journalists that explained
how the money flowed and why. Then a knowledgeable climate change professional recommended the Merchants of Doubt to
me. Now I am beginning to understand why there has been such debate and confusion…
Merchants of Doubt tells the “troubling story of how a cadre of influential scientists
have clouded public understanding of scientific facts to advance a political and economic agenda. The
U.S. scientific community has long led the world in research on public health, environmental science, and other issues affecting
the quality of life. [US] scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global
warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers…[H]istorians
Naomi Oreskes and Erik Conway explain how a loose–knit group of high-level scientists, with extensive political connections,
ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades. In seven compelling
chapters addressing tobacco, acid rain, the ozone hole, global warming, and DDT, Oreskes and Conway roll back the rug on this
dark corner of the American scientific community, showing how the ideology of free market fundamentalism, aided by a too-compliant
media, has skewed public understanding of some of the most pressing issues of our era.” http://www.merchantsofdoubt.org/index.html
Even though the US visual and print media report
changing weather patterns, dramatic increases in drought, extreme weather events, temperature records and forest fires with
no reference to the climate change context in which all this is taking place, it is an accepted fact around the world that
our climate is changing. Even though most of the print and visual media in the US make no effort to explain the underlying
dynamics of what is producing these changes, climate scientists understand why it is happening and have predicted it will
continue if we maintain our business-as-usual path. There is a science that can be applied to understand what’s
happening. It just isn’t being reported. You have to look for it, possibly by signing up for newsletters such as what
Joe Romm puts out at www.climateprogress.org, and thereby begin to educate yourself.
Who Am I & Why Am I Writing
I have 100+ years of
“old school” print journalism in my immediate family. As a child I became interested in reporting the truth when
my father was Business Editor of the Birmingham News and I did a book report on the life of Joseph Pulitzer. I worked as a
copy boy at that newspaper, giving up my Saturday nights to put out the Sunday paper when I was in high school. I was on duty
in the early 1960’s when the Klan bombed the 16th St Baptist church and when they firebombed A.G. Gaston’s
home, Birmingham’s most successful black entrepreneur at the time. Those conservative white newspapermen worked all
night to get the story in each case and tell the truth about what happened. I have an old school journalist’s view about
reporting the truth.
I am also trained
as a behavioral scientist with a Ph.D. in psychology from the University of Illinois at Urbana-Champaign. This training, my
own stress management research program, and supervising more than 20 master’s theses and Ph.D. dissertations in the
1970’s have given me a healthy respect for data and the issues involved in measuring the critical variables of interest.
It was important for me to understand the principles of measurement as they applied to the psychophysiological data I was
collecting in my own stress management research. I was also involved repeatedly in evaluating the measures chosen by graduate
students in their research when I was on the Psychology Department faculty at the University of Georgia in the 1970’s.
I first started paying attention to climate
science in late 2006 when I saw a 30 min BBC special on television about melting permafrost in Siberia. Russian and Scandinavian
scientists were wandering around in melting muck, trying to measure the methane that was being released. Before the melt,
there had been ice and snow for thousands of years. Then came the melt, and no one had any idea how much methane was being
released. Then I learned in 2007 that the UN's IPCC Fourth Assessment Report did not include methane in the climate scientist's
statistical models. That's when I started paying attention. I have a 9 year old daughter. I reasoned whatever money my wife
and I can make in our lifetime will not make much difference in our daughter's life if our climate changes so dramatically
that there is a breakdown in society.
even though I am not a climate scientist, I pay attention to climate science data and examine the data trends in an effort
to discern their long-term direction. Understanding how the critical variables are connected helps to clarify the implications
and likely consequences of these long-term trends.
The second thing that grabbed my attention is that there seemed to be no general framework for organizing the critical
variables of interest and then try to do something about it. Possibly thousands of organizations, mostly NGOs, with hundreds
of thousands of people were working on solutions, but there were not connected wtih each other. That's when I realized that
the strategy execution methodology we had brought to China and improved over a long period of time could bring something useful
to the challenge of climate change. And that is why I am writing now and offering summaries of these tools online, for anyone
who is motivated to take action, to enable greater integration and success.
Why is there a need for Focused Action?
[A quick summary of how
the climate is changing]
Let’s consider the basics and connect the dots. The most basic fact is that more solar radiation is coming into
our atmosphere than is going back out into space. James Hansen, head of the NASA Goddard Institute for Space Studies, is one of the most
recognized climate scientists in the world. He has accumulated an impressive set of presentations. His published research includes a recent publication on what he calls the net energy imbalance of the earth. This research shows that Earth is absorbing
more energy from the Sun than it is radiating back to space as heat, even during the recent solar minimum. This is attributable
to the extra carbon dioxide and other greenhouse gases [GHGs] that are byproducts of human activity and the consumption of
fossil fuels for energy, transportation and buildings.
This extra heat gain by our planet is going into our oceans and our atmosphere, both of which are getting warmer. Warmer
ocean waters contribute to more frequent and more severe hurricanes, with Katrina being the most notable example when it grew massively as it passed over
a warmer Gulf of Mexico. Warmer atmosphere holds more water vapor and creates more severe weather events and precipitation,
which can contribute to the record tornadoes, snow and rainfall we have had recently. More precipitation in some areas
is compensated for by more drought in other areas [such as the most expensive drought in Texas history], which contributes to greater erosion and runoff, thereby affecting food
supply. Global water security as well as food supply and increasing prices for food are important global concerns for many countries, along with energy, jobs
and the local economy.
According to the
World Meterological Organization [WMO] in a report released in March 2012, the world is getting warmer. Consider this chart
at http://thinkprogress.org/wp-content/uploads/2012/03/WMO.gif , taken from WMO’s 2011 report. That report also summarizes some of the significant weather events in
the past decade, comparing them to previous decades. There is also a summary of the report available. The basic message is: The climate is changing,
and not in ways that are desirable.
examining multiple data sets, it’s pretty easy to become concerned about where we are collectively headed. There are
multiple issues within the broad domain of climate science and climate change. One of the most important issues is tipping points [click here for a summary of article in Proceedings of the National Academy of Sciences]. Tipping points can lead to a massive surge of carbon into the atmosphere, thereby changing our climate and our collective future
forever as a result of methane release and runaway climate change.
The most recent development in this
regard is the discovery in the Fall of 2011 by a Russian scientist who has studied Arctic waters for 20 years. Dr. Igor Semiletov
discovered plumes of methane hydrate release as large as 1000 meters in diameter rising from shallow arctic waters directly
into the atmosphere. Over a 100 year period, a molecule of methane [CH4] have 20x the global warming potential
of a molecule of carbon dioxide [CO2], but if you shorten the time period of consideration, methane can have as
much as 70x to 120x the global warming potential of CO2. While our global and local climates are enormously complex
and influenced by many variables, the inescapable conclusion many intelligent and reasonable people have reached is that we are at risk.
No one can be certain what the future holds, but it does seem certain that if we continue to increase the GHGs in our atmosphere, our climate will change. What also seems clear to me is that increasing
amounts of methane being released from melting permafrost and from methane hydrates rising from the arctic ocean floor is
a threat to our current way of life, and possibly to our very existence on this, our one planetary home.
These are just some of the many reasons for taking focused action in response
to climate change.
The next blog post will
return to the Strategic Framework and address FOCUSED ACTION – Converting Critical issues and Strategic Objectives into
Send comments, questions & suggestions to Irv Beiman at email@example.com
Friday, March 16, 2012
Climate Change Response: Strategic Framework [Part 1]
5:17 pm cst
Climate Change Response: A Strategic Framework that Enables Alignment,
Focused Action & Collective Learning
We are not alone. We are connected to all that is and has
ever been. We are hurtling through time and space into an uncertain future. We face huge challenges that will determine
our collective fate.
There is a way for us to travel this journey together. It rests on a firmly established approach
for creating alignment, focused action and collective learning. This approach is being used extensively all over the world.
This framework enables alignment to dissolve the intangible
barriers that separate countries, organizations, cities and individuals. This framework enables focused
action for responding to climate change. This framework enables the collective
learning that will reveal the way forward into a future that is better than where we are currently headed.
How do I know this?
- Forty years' experience in the US and China, with thousands of individuals and
more than 200 organizations, has shown me the worst of what can be and how to plot a better path.
- Forty years' experience
that includes all major methodologies for individual and organizational change has taught me what works and how to customize
a better path.
- Forty years' experience has given me the call to share what I have learned, so you can take that
learning to the next level and travel a path that fits for you,
You can take what has already been done, documented
and learned to create a better life for yourself, your family, your organization, your community, your country and our collective
The need is urgent. The challenge is uniquely huge in the history of humanity. The time is now.
so, we begin...
Stage 1: ALIGNMENT
– Clarifying What’s Important
As human beings we experience
ourselves and our organizations, as well as our families, cities and countries as being separate and uniquely different
from all the rest. This perception of separateness is an illusion, because we are all connected within complex systems
that are vast and often invisible. While climate science tells us we are at risk, the forces and motivations that maintain our current problematic direction
- How can we create a shift in direction
that reflects our mutual interdependence and leads to mutual benefit?
can we create a shift in boundaries that exploits the potential synergies that currently lie dormant?
- How can we each individually and collectively create a shift in momentum that energizes
The way to chart a path forward begins
with identifying the likely critical areas of interest. This depends on your focus level.
There are five possible focus levels: 1 global, 2 national or regional, 3 organizational or network, 4 city or community,
and 5 individual or family . You can choose to focus on any one or combination of these.
I have reviewed more than
2000 articles over the past five years and organized those documents into more than a hundred categories. That review of the
literature [which is ongoing] indicates the likely areas for you to consider in designing a strategy
map that fits your situation. I am now sharing with you strategy
map templates that make it easy for you to begin your own customized design process. You can adjust any
of these templates to fit your particular situation and circumstances.
This is a quite powerful
and efficient way to begin. One page clarifies what is critically important. One page shows the way forward. One page clearly
communicates your strategic intention to others. One page guides your actions and the actions of those with whom you are connected.
The one page templates provided here clarify suggested directional
objectives for you to consider. You can download these templates at the links below:
Level 1: Global
a simplified strategy map template for global sustainability, with China’s particular circumstances in mind.
This was originally presented in a 2 article series in Cost Management.
2009 – a more detailed strategy map template
for global sustainability that could also be applied to a region or country
Level 2: Region or Country
[see Level 1 strategy maps]
3: Organization or Network
2011 - a generic template for organizations, as a starting point
Level 4: City
2010 – a generic strategy map template
for resilient sustainability, with China’s typical urban environment in mind
2011 – a specific example of a strategy map developed
for a medium sized Canadian city after reviewing the summary of their strategic planning documents. www.globalisr.com/sitebuildercontent/sitebuilderfiles/L4-CityStrategyMapForWellBeing2011.pdf
Level 5: Individual or Family
- One or more future blog posts will be devoted to this topic.
After choosing your focus
level and carefully examining the directional objectives in the strategy map template, you can adjust the design and re-title
it as v.1 of your own strategy map. If you are in a commercial [for profit], governmental or non-governmental organization
[NGO], the best practice is to first develop a rough draft and then gather your top team to discuss how to adjust the strategy
map design based on their input. The discussion of the strategy map design can be facilitated internally or you can use outside
This discussion kicks off a group learning process as different individuals share
their different opinions and points of view about what is important. There is no right or wrong in this process. The strategy
map is a tool and can be revised as needed. Most organizations following best practice adjust their strategy maps annually.
However, amidst rapidly changing, turbulent or disruptive circumstances, any strategy map can be revised as needed, especially
if it would be foolish to wait until the “scheduled” time to do so. The more experience you have with your own
strategy map, the better able you will be to fine tune it to fit your changing circumstances.
smaller or simpler your organization or network, there will likely be fewer objectives than those that are included in the
above templates. The larger and more complex your organization and its structure, there will be a need to cascade
your top level strategy map to lower levels of the organization. I will describe how to accomplish this in one or more
Response to climate change should be included in your organizational strategy.
It will be important to integrate response to climate change with your
organization’s other strategic objectives. There will be a learning curve in accomplishing this integration. There is
nothing wrong with having several revisions in your early strategy maps. In fact, this is common. The need for revision may
become more evident when you shift to converting the directional objectives into focused action.
2.0 in this introductory series will address two questions: What about the Climate Debate? & Why is there a need for Focused
Send comments, questions & suggestions to Irv Beiman at firstname.lastname@example.org